Global increase in applications such as paperboard packaging and tissue products in end-use segments such as specialty products and packaging is expected to drive chemical pulp market growth over the next seven years. Packaging industry growth owing to increasing scope in end-use industries such as food & beverages, pharmaceuticals and personal care in emerging economies of China & India is anticipated to augment market growth. Technological breakthrough such as hydraulic fracturing and horizontal drilling in countries such as U.S. & Canada for shale gas output is projected to make sure raw material supply for chemical pulp. Raw material price volatility is expected to hinder chemical pulp market growth and pose challenges to industry participants over the forecast period. Substitute availability to its plant-derived counterparts in applications such as labeling and non-labeling is anticipated to impede chemical pulp market growth. Increasing awareness regarding hygiene products usage coupled with declining crude oil prices due to increasing inventory level is projected to create lucrative opportunities for industry participants over the forecast period.
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Asia Pacific is expected to emerge as a key regional market owing to rapid industrialization and growing population in countries such as China and India. Increasing per-capita middle class disposable income is expected to be another factor contributing to market growth in Asia pacific region. Increasing application in growing paper industry is expected to complement chemical pulp market growth in the region. Developed economies such as North America and Europe are expected to witness significant market growth owing to increasing specialty products demand such as personal care products. This market is expected to grow in these regions owing to its environment friendly property. France, Germany and Italy are expected to be the major chemical pulp consumers in Europe. Technological advancement such as hydraulic fracturing in countries such as U.S. and Canada is slated to drive chemical pulp market growth in North America.
Key players functional in global chemical pulp market include Bayer AG, Clariant International AG, Nalco Holding Co, KemiraOyj, Dow Chemical Co. Other prominent industry participants operating in this market include SNF Floerger, BASF SE, Shell Chemicals, Ashland Inc, Solvay SA, Cytec Industries, ERCO Worldwide, Buckman Laboratories International Inc. and AkzoNobel NV.
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