The global enterprise streaming media market is anticipated to witness market growth due to expansion of global enterprises. The rising interest and awareness about incorporating videos with Unified Communication & Collaboration (UC&C) in the medium of enterprise streaming has aided in market expansion. Currently, all major industrial verticals are facing the need for effective communication. This need is amplified by the rising globalization of organizations. Video interfaces aid in effective communication, which facilitates in improving the output and outreach. Enterprise videos are cost-efficient and flexible, and reduce the capital expenditure. Adoption of cloud storage and Bring Your Own Device (BYOD) technologies are driving enterprise streaming media market. New technologies have stimulated the growth of advanced video platforms. Such video platforms require immersive telepresence, unified communication system, social data analytics, integrated communication systems, and smart cloud along with use of high-definition content. Enterprises aim to provide quality video content by offering storage, footnotes, catalogs, retrieval, and distribution solutions.
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The global enterprise streaming media market can be segmented on the basis of industry verticals, applications, and their modes of delivery. The enterprise streaming media market consists of delivery modes such as video conferencing, webcasting, web conferencing, and video streaming. The market finds applications in corporate development, knowledge sharing, management, learning, and development. The various industry verticals in the market consists of healthcare, banking, and financial services, manufacturing, telecom & IT, media & entertainment, and government verticals.
Increasing adoption of substitute technology is a major threat to the enterprise streaming media market. Free streaming media solutions have hampered the market augmentation. Replication of videos is on rise, which has gravely impacted the enterprise market. Mismanagement of digital rights and copyrights due to information leakage is another challenge to this market.
Growing number of internet users and highly tech-savvy population are expected to fuel market development in the region of North America. The growing use of social media platforms in the Asia Pacific region is expected to impel growth in this region.
Key players in the enterprise streaming media market are Adobe Systems Inc., Apple Inc., Avaya, Cisco Systems., Haivision Systems Inc., Kontiki, Microsoft Corp., Qumu Corp., Sonic Foundry, and Wowza Media Systems LLC.
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