Increasing readymade food & beverages demand is anticipated to bolster the overall global instant tea market over the next seven years. Major instant tea market types include ice tea, green tea and herbal tea. Constant change in eating habits and lifestyle is anticipated to boost the global instant tea market over the next seven years. Growing awareness regarding health benefits of various herbal teas is expected to further aid the global instant tea market. Abundant health benefits include decreasing cancer cells, fat reduction, antioxidants and reducing headaches has boosted the global instant tea market growth. Rapid change in customer taste is also projected to enhance the global instant tea market. Change in preferences for beverages such as ice or black tea is estimated to uplift the global instant tea market over the forecast period. Existence of diverse flavors such as vanilla, jasmine, lemon, aloe vera and basil is expected to positively influence the instant tea market growth. Technological advancements which have helped in longer food & beverages preservation are predicted to impact the global instant tea market growth positively. However, lack of commercialization and customer awareness may hamper the global instant tea market growth over the forecast period.
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North America dominated the global instant tea market over the past few years. High demand tied with consumption rate is expected to boost the regional market growth. Europe on account increasing health awareness among general public has emerged as the fastest growing regional instant tea market. Rising awareness towards healthy beverages coupled with rising disposable income has led to growth in demand in the emerging economies such as Brazil, Malaysia, India, China, Vietnam, Indonesia and Russia. Developing regions such as Middle East & Africa are also estimated to have high growth rate over the next seven years.
Prominent instant tea industry participants include AMORE Pacific Corp, Yogi Tea, Arizona Beverage Company, Uni President Enterprises Corporation, Associated British Foods LLC, Uncle Lee’s Tea, Inc. Other market participants include Cape Natural Tea Products, The Stash Tea Company, Celestial Seasonings, The Republic of Tea, DSM Nutritional Products, The Kent Tea & Trading Company, Ferolito Vultaggio & Sons, The Coca Cola Company, Finlays Beverages Ltd., Tetley GB Ltd., Frontier Natural Products cooperation, Numi Organic Tea, Taylors of Harrogate Ltd., Hambleden Herbs, Suntory Holdings Limited, Hankook Tea, St Jame’s Teas, Honest Tea Inc., Ringtons, ICC, R Twinnings & Company Ltd., ITO EN, Qi Teas (Herbal Health Ltd.), Kirin Beverage Corp, Pukka Herbs Ltd., Metropolitan Tea Company, PG Tips, Nestle S.A., Oregon Chai Inc., Northern Tea Merchants Ltd. and Oishi Group Plc.
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