Global market for halal cosmetics is expected to witness growth owing to rising social awareness towards adverse impact over application of animal derived ingredients in conventional personal care products. The consumer inclination in vague of paradigm shift towards animal welfare, environmental concerns and sustainability is likely to augment the demand for halal cosmetics. Halal refers to the permissibility for consumption of those products manufactured in conformance with Shariah principles. The principle of halal considers critical aspects for manufacturing which includes sourcing of ingredients, packing and storage of product to fall within the Shariah requirements. In face of growing Islamic population and shifting trend among Islamic women towards products which keeps intact their values and faith in their religion is likely to drive the demand for eco-ethical products over the forecast period. Ease in availability of animal derived ingredients such as collagen and placenta for manufacturing of personal care products is expected to pose a challenge to the market share.
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Middle East is likely to be a lucrative hub for halal cosmetics market owing to the presence of dominant Islamic population. Absence of a local certification body in Middle East is fragmented supply of products and thus acting as a challenge to eco-ethical personal care industry. Asia Pacific is expected to be a potential market in vague of increasing Islamic population in Indonesia, Pakistan, India, Bangladesh and Malaysia. Availability of abundant farmlands for herbal oilseeds in Malaysia coupled with supportive government policy to promote new investments at domestic level is likely to pave the way for manufacturers to set up their facilities in vicinity. In 2013, Malaysian government issued more than 395 halal certifications to beauty products manufacturers. Europe is expected to be a manufacturing hub for cosmetics owing to the presence of manufacturers such as Chanel, L’Oreal and Saint Laurent which is likely to be a favorable factor for manufacturers in the near future. Aforementioned personal care manufacturers are investing towards development of eco-ethical products to meet the rising demand.
Key major market players include Amara Cosmetics, Clara International, MMA Bio Lab, Martha Tilaar Group, Ivy Beauty Corporation, Brataco Group of Companies and Ivy Beauty Corporation. In 2014, Ecotrail India based personal care company launched halal cosmetics under the brand Iba Halal Care to market in India.
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