The Global Mobile Virtual Network Operator (MVNO) Market is expected to reach USD 73.20 billion by 2020, according to a new study by Grand View Research, Inc. Increasing global mobile subscribers and demand for data services is expected to favor market growth over the next six years. MVNOs provide differentiated services to customers by targeting niche market segments such as retail, business, roaming, etc. This helps to avoid direct competition with MNOs and also generates additional revenues for both MVNO and MNO.
The global voice services market is expected to be stagnant, whereas data and value added services are expected to generate revenue for the mobile market over the forecast period. MVNOs play an important role to address this segment; they buy minutes in bulk from the MNOs and sell them to their customers at discounted price. Increasing technology advancements such as LTE and 4G infrastructure are expected to provide new avenues to the MVNO market. However, lack in expertise may restrict market growth over the next six years.
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Further key findings from the study suggest:
- Global MVNO subscribers are expected to exceed 300 million by 2020, at a CAGR of 10.7% from 2014 to 2020.
- Europe was estimated to be the largest regional market in 2013, and accounted for over 40% of the global MVNO market. The regulatory framework in the EU has played a crucial role in the growth of MVNOs in the region. Countries such as the UK, France and Germany have a strong MVNO base, and are further expected to witness growth over the next six years.
- TracFone Wireless is the major MVNO operating in the U.S. Asia Pacific and Latin America markets are expected to grow at a considerable rate over the forecast period. Additionally, market players are also looking towards Africa and Middle East countries to establish themselves as MVNOs for the next six years.
- Key market participants include Virgin Mobile, Lyca Mobile, Lebara Group, PosteMobile, Tesco Mobile, Drillisch Telecom, TracFone Wireless etc. Cost effective and differentiated services are expected to be the critical success factor for industry participants. Virgin Mobile UK was the first MVNO launched in 1999; Drillisch Telecom is a key MVNO in the German market.
For the purpose of this study, Grand View Research has segmented the global MVNO market on the basis of region:
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy.
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