The global mobile games market is expected to be driven by a projected shift of gamers from gaming consoles and computer games towards games on tablets over the forecast period. Growing influx of online games on mobile platforms at the expense of online computer gaming is expected to favorably impact market growth. Smartphone and tablet gamers majorly make purchases to extend gameplays, for quick progressions, to unlock new content, enhance characters, and for varied gaming experiences. Development of low-cost smartphones, tablets, and gaming devices coupled with easy internet access has led to the growth of global mobile games market.
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Technological proliferation and easy internet access over smartphones and tablets have impelled the mobile games market growth. Increased penetration of popular mobile operating systems such as Android and iOS provides developers opportunity platform for application and game development in the mobile games market. Mobile games and application developers primarily earn through advertisements and in-game purchases. Low monetization rate of gamers is expected to pose a challenge to mobile game developers over the forecast period, as only a small percentage of gamers is expected to pay for the full-version games. Increased development costs and user acquisition to address growing demands from gamers are expected to hinder the market growth.
The mobile games market can be segmented on the basis of operating systems and gaming devices. Based on devices, the market can be bifurcated into smartphones and tablets. Android, iOS, and Windows are amongst the major operating systems for which mobile games are developed. Android operating system accounts for a significant volume of game downloads; iOS is expected to generate higher revenue which can be attributed to the paid nature of applications and games.
The U.S., Brazil, and Mexico are expected to emerge as profitable markets for online mobile games in terms of monetization as well as growth potential. The regional market in Asia Pacific is expected to witness a surge in revenue earned with substantial number of gamers present. Moreover, the mobile games market in the Middle East and Europe has a promising growth potential.
The key participants in the mobile gaming market are Activision Blizzard, Electronic Arts, Nekki, Nintendo, TakeTwo Interactive, Tencent, Ubisoft, and Zynga.
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