New Study – Outdoor Advertising Market Analysis Research Report To 2019: Radiant Insights, Inc

About outdoor advertising

Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.

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Covered in this report

This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the following four types:

Billboards

Transit advertising

Street furniture

Alternative media

The report also discusses the major industries that use outdoor advertising and their respective global market share in terms of outdoor ad spending. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market.

The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.

Key vendors

Clear Channel Outdoor

JCDecaux

Lamar Advertising

Outfront Media

Stroer Media

About Radiant Insights

Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

For more information visit, Radiant Insights

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