Global non-alcoholic drinks market is anticipated to witness augmented demand on account of rising disposable income and rapidly changing lifestyle of consumers. Introduction of new flavors, changing customer needs and product variants are key drivers of the non-alcoholic drinks market. However, rising health concerns regarding frequent occurrence of lifestyles diseases including obesity is a key constraint in the market growth.
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Non-alcoholic drinks refer to beverages with less than 0.5% alcoholic content by volume. Non-alcoholic drinks include non-alcoholic beers and wines, ready-to-drink tea and coffee, juices, carbonated drinks and energy drinks. Demand for energy drinks and juice is expected to increase in coming seven years owing to rising health awareness among consumers.
Prominent players in the non-alcoholic drinks market include Nestle, Attitude Drinks, Inc., PepsiCo. Inc., The Coca Cola Company, Dr. Pepper Snapple Group Inc, A.G. Barr, plc, Calcol Inc., DANONE, Britvic, Livewire Ergogenics, Inc. and Dydo Drinco, Inc. Non-alcoholics drinks market is dominated by two giants namely PepsiCo, and The Coca Cola Company. These companies spend enormous amounts of money on marketing, advertising, strengthening their distribution network and product innovation.
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PepsiCo has announced substitution of aspartame with splenda in diet sodas to reduce slump in sales in North America region. British supermarket giant Tesco has inked a strategic deal with UK’s largest juice manufacturer Refresco to supply a range of soft drinks and energy drinks. This new agreement will provide opportunities to diversify production capabilities into different sectors of soft drinks market. Dr Pepper Snapple Group has also signed distribution deal with Bai Brands to market still and sparkling lines of coffefruit infused anti-oxidant infusion drinks.
In addition to this, Miami Beverage Company has introduced an alternative low calorie functional water drink called Trimino which contains seven grams of high quality whey protein and 100% of recommended daily allowance of vitamin-B complex. Another addition to non-alcoholic drinks category is a new category of hopped beverage named Hopwater. It offers an alternative for people who avoid excessive sugar and calories and prefer tonic water. Hot drinks section is also expected to witness demand on account of own-at home blends and hot drinks systems.
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