The global soft covering flooring market size is expected to reach USD 152.45 billion by 2020, growing at a CAGR of approximately 5% from 2014 to 2020. Rising urban population and changing lifestyles is expected to drive growth over the forecast period. Soft coverings comprise carpet tiles, broadloom, and rugs equipped with dust-binding characteristics. They offer comfort along with noise reduction and heat insulation. These flooring solutions form a protective layer for the floors improving the look of office or home décor, rugs and carpet tiles.
With an increased number of consumers, spending money on aesthetic improvements to their homes or office spaces, the demand for premium carpet and rugs has favorably impacted market growth. However, the segment is expected to face stiff competition from popular hard surface floors for residential and commercial applications.
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The revival of global economy has positively impacted the new construction industry in emerging economies, which has eventually led to considerable growth in demand for such floor solutions. Increased spending on capital projects and infrastructure is estimated to keep the industry buoyant over the next six years.
Carpet tiles accounted for a majority of the industry revenue share in 2013, on account of their ease of installation and versatility across both, commercial & residential sectors. Growing popularity of carpets offered in a range of different fiber systems offer consumers a plush carpet experience and provides the vendors a chance to gain better profit margins.
The residential segment contributed to over 65% of the overall revenue in 2013. Increasing home improvement and renovation activities across the globe have significantly driven the residential sector. Surging hospitality and tourism industry have been responsible for increased demand from the commercial sector.
North America accounted for marginally under 35% of the overall global volume in 2013, which can be attributed to growing popularity of carpet tiles and rugs in the region. Asia Pacific regional market is projected to outpace both, North America and Europe, over the forecast period. Moreover, increasing new residential construction activities across the globe are expected to drive the demand.
Manufacturers have started developing eco-friendly floor covering solutions customized for residential and commercial applications. Vendors have been relying on such partnership strategies to expand their production capacities or increase the product offerings in order to gain in-roads into the market.
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