Surfactant Market Is Expected To Witness Substantial Growth Owing To Increased Demand In Home Care, Industrial & Institutional Cleaners Application Till 2022:

In 2014, the global surfactant market was worth USD 25.60 billion. Development of detergents market predominantly in Latin America and Asia Pacific as a result of rising disposable income levels is likely to drive market growth. Moreover, growing oilfield chemicals demand on account of speedily growing E&P activities in China and North America is also expected to drive the global surfactants market.

Surfactants are used to diminish surface tension between a solid and a liquid or between two liquids in the form of emulsifiers, wetting agents, foaming agents, detergents or dispersants. They are used in numerous end-use industries for instance cosmetics, agrochemicals and pharmaceuticals. Constant progress in these sectors is projected to assist the major industry participants.

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Anioinic surfactants was the largest product type which accounted for over 45% of the market in 2014. Increasing demand for linear alkyl benzene in cleaners and detergents on account of profitable characteristics of products led to the high market share. Amphoteric surfactant type is projected to witness the highest growth rate, at an estimated CAGR of 4.9% from 2015 to 2022. Amphoteric surfactants are extensively being used worldwide owing to their various properties such as conditioning, bio degradability, foaming & foam stabilization and detergency.

Surfactant application accounted for the highest market share of over 40% in 2014. Growing product demand in detergents, household cleaners and soaps accounted for the huge demand in home care segment. Personal care application is forecasted to witness the highest growth rate, at an anticipated CAGR of 5.0% from 2015 to 2022. The growing demand for new innovative products such as anti-aging creams and make-up is expected to drive the demand for personal care application.

Asia Pacific accounted for over 30% of the global surfactant market in 2014.Increasing demand for home care and personal care products along with rising awareness about bio-based products is projected to provide an upper hand over other regions in the near future.

BASF – Cognis was the leading company in 2014 contributing over 30%of the total market share of global surfactants market. Other major companies in the market include Akzo Nobel, Kao, Stephan, Rhodia, Clariant, Evonik, Croda and Huntsman. The major industry participants in global surfactants market are developing new innovative products. In addition, some of the key strategies of the industry participants include joint ventures, mergers & acquisitions along with efficient marketing strategies. Media platforms are projected to be utilized on a large scale for product promotion and differentiation.

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