The global tablets market is projected to elevate owing to increasing demand for tablets in several sectors. Tablets offer flexible screen, attractive design and portability which are anticipated to impel tablets market growth. Further, gesture recognition, miniaturization and longer battery life are some of the other key features projected to trigger tablets market growth over the next six years. High performance speed along with ease of usability is further expected to augment the tablets market.
Escalating need for mobile applications within consumers owing to increased internet connectivity along with accelerating demand in hospitality, corporate, education, retail entertainment media and healthcare are projected to drive tablets market growth over the forecast period.
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Tablets face an increased competition from a wide range of electronic devices including phablets, smart phones, connected TVs and gaming devices which is projected to hinder the tablets market over the forecast period.
The tablets market can be classified on the basis of types into convertible, hybrid, rugged and slate tablets. Hybrid tablets are a combination of tablet and laptop which has a removable screen and converts into a tablet when separated. Rugged tablets are equipped with a protective shield to handle sudden drops and a shock mounted internal hard drive. Emerging technology trends such as waterproof and retina display tablets are further expected to drive tablets market growth over the next six years.
The Tablets market can be segmented on the basis of product into low, medium and premium ranges. Several companies are focusing on offering tablets with advanced features along with minimum costs.
Asia Pacific is expected to be the prominent region for the tablets market owing to the various technological advancements in emerging markets such as India and China. Increased disposable income along with changing consumer preferences is further projected to boost growth in Asia Pacific region. North America is expected to be a developing region for the tablets market.
Prominent players in the tablets market are Lenovo, Apple, HP, Motorola Mobility, Samsung, ASUS, Acer, Google, Huawei, Amazon and LG Electronics.
The tablets market is dominated by Samsung and Apple as they acquire more than half of the market share followed by ASUS and Lenovo inching the market share. Various Japanese manufactures are targeting the upper end markets owing to their technologically advanced processes whereas several companies are diverting their focus to Asia Pacific region due to its low labor and productivity costs.
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