Online shopping sites have been contributing the lion’s share of global e-commerce revenues. With the growing prevalence of mobile devices, mobile commerce is anticipated to gain more ground. As a result, several e-commerce retailers have stepped up efforts to get connected to mobile devices over the years.
Shopping on mobile devices thus has become trendy and too important to be neglected. Based on a survey conducted by MIC (Market Intelligence & Consulting Institute) on Taiwanese mobile users, this report aims to identify intentions and behavior patterns of mobile users when making purchases on their own mobile devices, comprising mainly of smartphone and tablets. Also included are seven major findings about Taiwan’s mobile shoppers.
List of Tables Table 1: Existing and Potential Mobile Shoppers Table 2: Top 3 Favorable Factors of Mobile Purchases: Gender and Age Differences Table 3: Top 3 Detrimental Factors for Mobile Shoppers: Gender and Age Differences View Full Report with TOC @ http://www.radiantinsights.com/research/a-survey-on-purchase-intentions-and-behavior-patterns-of-taiwanese-mobile-shoppers Table 4: Top 5 Most Intended Products for Mobile Users: Gender and Age Differences Table 5: Top 3 Preferred Features of Mobile Shopping Apps for Mobile Users: Gender and Age Differences Table 6: Reasons Why Mobile Users Download Shopping Apps While In-store: Gender and Age Differences Table 7: Preferable Mobile Devices for Mobile Shopping: Gender and Age Differences Table 8: Preferred Shopping Channels for Mobile Shoppers: Gender and Age Differences Table 9: Preferred Shopping Time Slots for Mobile Shopping: Gender and Age Differences Table 10: Top 3 Preferred Purchases on Mobile Devices: Gender and Age Differences Table 11: Average Monthly Disposable Incomes for Mobile Shopping: Gender and Age Differences List of Figures Figure 1: Current Situation and Future Intentions of Respondents towards Mobile Shopping Figure 2: Purchase Intentions of Mobile Users Figure 3: Favorable Factors for Mobile Shoppers and Their Ratios Figure 4: Detrimental Factors for Mobile Shoppers and Their Ratios Figure 5: Product Categories Most Intended for Mobile Users and Their Ratios Figure 6: Preferred Mobile Shopping App Features and Their Ratios Figure 7: Reasons Mobile Users Download Shopping Apps While In-store and Their Ratios Figure 8: Preferred Devices Used for Mobile Shopping and Their Ratios Figure 9: Preferred Shopping Channels and Their Ratios Figure 10: Preferred Shopping Time Slots for Mobile Shoppers Figure 11: Preferred Purchases for Mobile Shoppers Figure 12: Average Monthly Disposable Incomes for Mobile Shopping Figure 13: Sample Structure: Gender, Living Area, and Smartphone Operating System
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