Touch Panel Report Market, focusing on the key Trends and Purchasing Considerations Rather than on Technology & Forecast in Radiant Insights, Inc


The report covers the global touch panel market, focusing on the key market trends and purchasing considerations rather than on technology details.  Forecasts are for 2014-2020, with the full year 2014 data not being available at the time of writing, although quarterly figures up to 3Q14 were used to inform the 2014 forecast where available.  Historical data is provided back to at least 2010 where relevant.Executive Summary

The Global Touch Screen Technology Market has so far been characterised by extreme fragm entation both in technology and in supply chain.  Ten years of double-digit growth in both units and revenues,   combined with relatively low barriers to entry, have encouraged a huge number of suppliers.  At the same time there has been no ‘one-size-fits-all’ technology solution, with several different technology approaches meeting the needs of different categories of device or usage scenario.  However, since 2009, one approach (PCAP) has captured the highest-volume touch categories of mobile phones and tablets.

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Table of Contents

Touch Panel Report 1

Table of Contents 2

List of Figures 5

Preface 7

Report Scope 7

Research Methodology 7

Executive Summary and Recommendations 8

Analysis by Technology Type 12

Detailed Analysis: Projected Capacitive (PCAP) 13

Cost Drivers in PCAP 15

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Pricing Analysis 19

Market Dynamics 19

Bargaining Power of Suppliers versus Buyers 20

Value Chain Analysis and Degree of Competition 20

Detailed Analysis: Embedded Touch 20

On-cell (also known as TOD, touch-on-display) 20

In-cell 23

Market Dynamics 25

Bargaining Power of Suppliers versus Buyers 26

Value Chain Analysis and Degree of Competition 26

Detailed Analysis: Resistive touch 26

Cost Drivers 29

Pricing Analysis 30

Market Dynamics 31

Bargaining Power of Suppliers versus Buyers 32

Value Chain Analysis and Degree of Competition 32

ITO and Alternatives 32

ITO Film Likely to See Continued Price Falls 32

Alternatives to ITO 34

Metal Mesh 35

Silver Nano Wire (SNW) 36

Other Alternatives to ITO 36

Competitive Landscape of Suppliers 37

Detailed profile of 10 selected suppliers 38

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Michelle Thoras
Corporate Sales Specialist, USA
Radiant Insights, Inc
Phone: 1-415-349-0054
Toll Free: 1-888-202-9519
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