Video on Demand Market Size, Industry Outlook, Growth, Trends, Competitive Scenario And Forecasts, 2015 To 2022: Grand View Research, Inc

Superior scalability and time-shifting viewing experience is expected to drive the global Video on Demand (VoD) market during the forecast period. VoD helps viewers make requests for immediate accessibility to video and media content on their televisions and personal computers. The market includes every service provider which makes content available to the customers across various platforms. Many players such as technology companies, television providers, retailers and movie studios are involved in providing such services. VoD offers a wide range of video programs that including sports, films, entertainment and informational telecasts. Unlike television, VoD is based on uni-cast transmission and is exclusive to its subscribers.

Video on Demand has the capability to satisfy customers and provide significant revenue generation to the cable operators and content providers, thereby increasing their profits. Cable television service providers need to take a decision if VoD is financially feasible for their own service and profitability. Increasing compatibility to modern state of the art devices, modern payment methods and viewer-engagement are estimated to fuel the VoD market growth over the forecast period. Moreover greater accessibility to Big Data has led to feasible personalization of these services which helps serve the customer specific to the preferences and desires of the subscriber.

The Video on Demand market can be segmented based on solutions and delivery technologies. Based on the solutions provided, the market can be classified into pay television, Over the Top Service (OTT), and Internet Protocol Television (IPTV). VoD can be categorized on the basis of the delivery technologies into Subscription Video on Demand (SVOD), Transactional Video on Demand (TVOD), and Near Video on Demand (NVOD).

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The Video on Demand market serves several verticals such as media and entertainment, hospitality, e-commerce, telecom and IT, government and academics, healthcare, BFSI, manufacturing, as well as in logistics and transport. Presently, North America and Western Europe have the highest viewership for these services while Middle East and Asia Pacific are gradually adapting the new services that are offered.

Key Video on Demand market participants include Alcatel-Lucent, Fujitsu, ZTE Corporation, Ericsson, Huawei Technologies, Akamai Technologies, Inc., Avaya, Level 3 Communications, AT&T, and Cisco.

 

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