The global Web Content Management market (WCM market) is expected to witness an exponential growth over the forecast period. This growth can be attributed to the technological proliferation and increased use of internet and smart mobile devices. The increase in the demand for online and data driven digital techniques in order to meet customer requirements effectively is expected to drive the market demand over the next decade. Organizations produce huge amounts of data that require processing in order to efficiently gain from it. Web Content Management solutions optimize the processes that are involved in its generation to enhance their productivity. Moreover, it helps in the reduction of costs attached with the management activities and secured access to the vast web content of businesses, and improved relations with the customers.
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The emergence of cloud-based Web Content Management solutions has enhanced the efficiencies of the organizations across the globe. It has the ability to synchronize content across multiple sites and acts as a valuable marketing tool for organizations in various industry segments to improve their productivity and customer relations. Web Content Management modules offer easy access to the company’s digital assets and help improve workflow, which is estimated to impel the growth of Web Content Management market. In addition, Web Content Management solutions enable organizations to design and organize websites, provide convenient access to the appropriate and contemporary content, create & modify content meant for publishing, and automating key parts involved in publishing process. The Web Content Management solutions find extensive applications in several industry verticals including media and entertainment, Banking, Financial Services, and Insurance (BFSI), marketing firms, retail, manufacturing, government, healthcare, education, and e-commerce.
Lack of technology-proficient workforce and limited control over the content available on the web are expected to hinder the growth of global Web Content Management market. Moreover, security concerns from cloud and mobile users are expected to challenge the market growth in the coming years.
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